How to do Abeer Sinder like Abeer Sinder does Abeer Sinder

When it comes to titles, Abeer has plenty. A mompreneur? Sure. Saudi’s first black influencer? Absolutely. A trailblazing founder of a leading haircare brand? Of course.

Abeer’s beauty and brains led her to become one of the most influential women in Saudi Arabia today. Living in Jeddah, her jam-packed life as a content creator is fuelled by big dreams and a desire to build a legacy of empowerment and authenticity.

She’s a beauty mogul on your screen, sure, but off it – she’s a mother, a wife and a strong, confident woman just navigating through life.

Get to know Abeer Sinder in her exclusive interview with Cosmo ME…

A beauty product I swear by…

The SNDR Hair conditioner. It’s the secret to keeping my curls soft, moisturized, and camera-ready every single day.

Supplied

Shampoo and Conditioner, Dha175, sndrhair.com

My favourite tool for creating content…

My Phone and a good light—it’s all about that perfect glow for my content and Reels.

My favourite travel destination…

The Maldives. Give me the turquoise water, white sand, and endless relaxation any day.

My favourite place in Saudi…

AlUla—it’s magical, breath-taking, and every visit makes me fall in love with it all over again.

An item in my wardrobe that makes me feel my most confident…

My oversized white blazer from Alberta Ferretti —it’s the ultimate boss-mum vibe and goes with literally everything.

Double-breasted jacket in stretch cady, Dhs5800, albertaferretti.com

An accessory I don’t leave the house without…

It’s a tie between my SNDR false lashes and silver statement earrings—lashes for the drama, earrings for the little piece of glam, no matter the outfit.