It started with your morning latte. Then it hit your skincare shelf. Now, matcha green is officially the colour of the season, and thanks to Farm Fresh, it’s even coming for your late-night snacks.
The freezer must-have brand, Farm Fresh, is now introducing the Matcha Nuggets. Yes, you heard that right. It is the best of both worlds; the nuggets will be debuting at one of the world’s largest F&B trade fairs, the Gulf Food 2026.
These nuggets are a time-exclusive, limited-edition take on a classic, built for a “first-bite taste test” moment. It’s a mashup of two of our favorite comforts: a crispy chicken nugget you’ll inevitably lose count of, and the milky green drink that you are spotting everywhere.
Inspired by café culture and the very Gen-Z tendency to want to have a little fun with flavor, these nuggets are the perfect, bite-sized, craveable snack with a fun green surprise. They are familiar enough for a post-work wind-down, yet unexpected enough to keep things interesting. Mix it up as a movie snack and just wait for someone to ask, “Wait… why is it green?” just before they reach for a second helping.
The flavour profile might read like your For You Page, Farm Fresh hasn’t abandoned its roots. This launch is about bringing a fresh twist without sacrificing the dependable quality and consistent crispness that makes the brand a household staple.
Beyond the matcha: Elevating the everyday
The innovation doesn’t stop at chicken nuggets. Also at Gulfood, GMG is spotlighting a major collaboration with the US-based Rastelli Foods Group. This partnership is set to bring premium protein to retail across the region, delivering high-quality cuts from the farm straight to your grocery basket.
For the true meat aficionados, or anyone looking to master the art of the smash burger, there’s more good news. GMG is now a licensed Certified Angus Beef® Retail Distributor. Working with Rastelli Foods to distribute CAB-marked products across key regional markets, they are helping raise the bar for at-home grilling.
Want to be the first to try the trend? Discover Farm Fresh Matcha Nuggets right here.