Here at Cosmopolitan Middle East, we love, love, love a good face mask, and _faace, delivers us those skin-loving ingredients in a *major* way. This brand comes with a twist to the traditional mask as well as with a social conscious. 

Putting her best face forward

The founder of _faace, Jasmine Wicks-Stephens, spent much of her career developing beauty products for other brands. She knew the industry inside and out and understood what it takes in creating a successful skincare product. This powerhouse woman (and avid face mask user) decided to team up with her brand designer hubby and start her own brand. Pretty soon after, _faace was born!

Jasmine knew she wanted to create a range face masks but she wanted the products to be environementally friendly. At that time sheet masks were coming under fire for not being particularly sustainable. She wanted to create a product that had an instant positive effect on the skin like sheet masks but with a more eco-concious approach. She also wanted the face masks to contain natural active ingredients, sell them at an affordable price, and take the confusion out of picking the right skincare. 

Feeling Sweaty, Tired, and/or have your Period?

_faace’s first product is the Period Faace mask and it’s targeted towards the skin changes your complexion undergoes before, during, and after your menstrual cycle. The mask is packaged in a multi-use tube made of recycled materials. After her initial burst of inspiration, she looked for other moments in life when skin needs extra attention. Soon after, she created the Sweaty Faace mask and the Tired Faace mask. 

The products were created in an ethical and sustainable way with only the best ingredients. Jasmine recommends playing around with the masks to see how they work best for you. You can use the masks overnight as a sleep mask, during the day to wake up your skin (Tired Faace, we’re looking at you!), or even over your moisturiser as a makeup primer.

Giving back

A humanitarian at heart, it’s important to Jasmine to support women and give back to the community. _faace works closely with two charitable organizations. For each Period Faace mask sold, _faace donates a package of period products to girls in need through the Hey Girls foundation. _faace recently created a Menopause Faace mask (which is not available in the UAE just yet!) and with every mask sold, _faace donates to The Menopause Charity that aids in assisting women going through menopause.

You can purchase _faace from Project bYouty, the largest e-commerce website dedicated to clean and conscious beauty across the Middle East.