Gigi Hadid dropped the big news via a live streamed video call with designer Jeremy Scott, at the annual MOSCHINO party at Coachella. The unique collection called Moschino [tv] H&M, for men and women will hit shelves worldwide on November 8. Ideal timing to do some early Xmas shopping (hint, hint).
“I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do,” says Jeremy Scott, Creative Director of MOSCHINO.
The collection is going to reflect Scott’s signature style of pop culture, mixed with haute couture and punky accents. Gigi and Scott teased the new line as they wore the outfits during their live call. We are soooo excited the deck ourselves from head to toe in Moschino [tv] H&M as there will also be accessories sets and a 'SURPRISE'?
“MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world.” says Ann-Sofie Johansson, Creative Advisor, H&M.
Get ready to be blown away by the crazy cool MOSCHINO [tv] H&M campaign, that will air parallel to the fashion release! With a mix of modern and new media, Jeremy Scott will have us zapping through the internet, eager for more.
For full interview with Jeremy Scott, visit hm.com/magazine