Fitbit Launches 4 New Products That Will Help Get You A Summer Body ASAP

They’re easy-to-use, affordable and super smart
Fitbit Launches 4 New Products That Will Help Get You A Summer Body ASAP

Everyone has a different fitness journey or goal, which is why Fitbit’s four new products are genius. As CEO and co-founder James Parks says, “Since founding Fitbit almost 12 years ago, we’ve focused on making health fun and achievable for everyone – regardless of fitness level or goals. Today we have a growing, supportive community of more than 27 million active users around the world who are getting more active, sleeping better, reducing stress, managing weight and getting healthier from being ‘on Fitbit,’ which is a testament to the power of our platform and our consistent innovation across our devices, software features and mobile app experience.”

Each one caters to a different need. We’ve listed all the details. Pick one based on your #BodyGoals – you won’t regret it.

Fitbit Versa Lite Edition

Fitbit Versa Lite Edition

Buy Now from

Buy Now from Virgin Megastores

It's an everyday smartwatch with most of the core fitness and smart features Versa is known for, including:

A) Automatic activity
B) PurePulse® 24/7 heart rate and Sleep Stages tracking
C) 15+ goal-based exercise modes
D) Connected GPS, smartphone notifications
E) Apps, 4+ day battery life
F) Water Resistant to 50M

It features a simple one-button, lightweight, swimproof design in new bold colour choices for the young at heart. It comes in white, lilac, mulberry and marina blue.

Buy it if:
You want the best features at an affordable price and want something that’s easy-to-use with core features, actionable insights and personal guidance to motivate you to live your best life and improve your health.

Fitbit Inspire HR and Fitbit Inspire

Fitbit Inspire Black

Buy Now from

Buy Now from Virgin Megastores

 Fitbit Inspire HR

Buy Now from

Buy Now from Virgin Megastores 

They're affordable and stylish with a 24/7 heart rate tracking device.

Fitbit Inspire HR comes in black, lilac and two-tone black and white. And Fitbit Inspire comes in black and sangria. They include:

1) All-day automatic activity, exercise and Sleep Stages tracking

2) Has 15+ goal-based exercise modes

3) Connected GPS

4) Relax guided breathing in a stylish, slim design

5) Smartphone App Alerts

Buy it if:

You want a low-cost easy-to-use tracker. Both products have essential health and fitness features to help consumers stay motivated, including automatic activity, exercise and sleep tracking, goal celebrations, Reminders to Move and timer and stopwatch apps to help users stay on track. Both products have a new modern, comfortable and swimproof design with a touchscreen display, smartphone notifications, and up to 5 days of battery life  for day to night wear.

Fitbit Ace 2

Ace 2 Night Sky

It'll be available Summer 2019 onward in watermelon with teal clasp or night sky with neon yellow clasp. It helps kids aged 6+ to learn healthy habits at an early age and encourages them to spend more active time with family and friends. Ace 2 has:

A) A new swimproof design with a bumper to protect the screen during kid-related activities all day long.
B) Is available in fun and bold kid-friendly colors and accessories that include patterned designs.
C) Ace 2 debuts new animated clock faces, motivating challenges to keep kids moving, and colorful avatars and cover photos to personalize their profiles within the Fitbit app.
D) Additionally, parents must create a Fitbit family account in order to set up Ace 2 with their child’s account which helps them stay on top of their kids’ activities.

Buy it if:
You want to get your kids up and running and make them love the outdoors!

Pricing, accessories and availability
A wide range of sport and lifestyle accessories are available to add personal style to all four products for any activity or occasion.

Fitbit Versa Lite Edition, Inspire HR and Inspire devices are now available in stores at Virgin, Sharaf DG, Go Sport, Sun and Sand Sports, Jumbo & Emax and online in the UAE. Ace 2 will be available in stores and online beginning summer 2019 for Dhs299.


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