Super-cool designer Virgil Abloh is everywhere at the moment. Like, seriously, one minute he's designing Louis Vuitton's menswear, then he's hanging out with Kanye West, then he's overseeing his own fashion house Off-White, then he's DJing in Dubai!
With this in mind, it's fair to say we weren't expecting Virgil to launch a limited-edition water bottle collection with Evian. But he has. And the whole reason behind the creation of this collection is ‘to expand ways to hydrate while offering new sustainable choices’. *YES to saving the environment*.
The range, affectionately named “One Drop can make a Rainbow”, features refillable glass water bottles for the trendy and conscious generation (we're going to place ourselves here, thanks).
The shatter-resistant glass bottles have an easy grip protective silicone sleeve, leak-proof natural bamboo cap and are emblazoned with Virgil Abloh’s mantra in an array of eye-catching colours. Obsessed.
And get this, Virgil’s inspiration for this uber cool collection was nature’s most beautiful effortless phenomenon, the rainbow, and so he penned "rainbow inside" on the bottle sleeves.
The bottles - available in four colours: pink, purple, light blue and dark blue - can be purchased for Dhs180 at MATCHESFASHION.COM *adds to basket immediately*.