In 2024, we’ve seen a rise in micro influencers across social media esp IG. And we’re here for it. We LOVE this for the girlies who are grinding away at their 9-5’s and do a bit of influencing on the side.
But don’t let the term “micro” deceive you. micro influencers have between 10,000 and 100,000 followers. These influencers are going places in 2025—watch this space!
Here are our absolute fave micro influencers to add to your feed!
Roz @rawdh.a
Why you should follow: Scrolling through her feed gives us all the demure vibes. With hints of Rhode lip balm, Lady Dior and a whole highlight dedicated to fits, Roz provides all the inspo for our fellow modest girls.
@llhamdal
Why you should follow: Her bio says ‘And yes I match my nails to my outfits’ and that’s all we need to know tbh. Highlights include nails, fits and matcha. Expect to book a nail salon appointment immediately.
Lolo @loloozz1_
Why you should follow: We’re not biased, but we love Cosmo’s very own ambassador Lolo, because her colourful aesthetic and makeup tutorials brightens up our feed.
Sally Emelee @sallyemelee
Why you should follow: Full-time creative producer, part-time Cosmo Middle East ambassadors, Sally brings all the travel inspo to her 6k+ followers. Her feed features postcards from NYC and Barca, the iconic Rhode phone case and pretty ‘fits.
Aisha Bass @aisha.basss
Why you should follow: Your insta feed is incomplete without Aisha, self-proclaimed outfit inspiration friend. She serves her fashion, travel and beauty recs via IG and TikTok.
Here’s your Christmas nails inspo bestie.