It is the end of an (incredible) era for KKW Beauty after her divorce from Kanye West. I mean…much like other fans, we speculate that she’s trying to drop the ‘W’, right?
On Tuesday evening Kim Kardashian took to Instagram to announce the shutting down of her brand in order to relaunch the line under a new brand with new formulas.
“To our loyal customers, It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years,” Kim said in a statement to her followers.
Kim, who first launched the brand in 2017, went on to explain that she would be “shutting down” her website on August 1st. With that being said, she explains how her relaunch will come under a “completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look.”
In anticipation of the shutdown, the website is offering 20 – 75 percent off site-wide, while supplies last. I mean…. can’t complain, can we now?
Regardless, we’re happy for Kim and so excited for her new beauty and home decor line to launch soon!