The KKW rebrand is coming very soon, and yes we’re already excited!!
Kim K has reached out to former husband Kayne West for help with the rebrand, but surprisingly Kim will be still keeping the “W” in the name famously known as KKW. The pair seem to be getting along just fine even though they divorced just three months ago and Kim legally still goes by the name West.
According to a source, “Kim’s decision to rebrand has nothing to do with dropping the W in KKW since she has not changed her legal name and still goes by West.”
Announcing the news on her Instagram, Kim revealed that she’ll be closing down KKW beauty’s website on 1 August to relaunch a more modern, sustainable, innovative new look for the brand. Over the past four years the brand has extended to a huge range of products and now it’s time to park the brakes and await the new arrival of KKW.
To Our Loyal Customers,
It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years.
— Kim Kardashian West (@KimKardashian) July 6, 2021
On August 1st at midnight we will be shutting down the https://t.co/FsvhIerHFs site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.
— Kim Kardashian West (@KimKardashian) July 6, 2021
The rebrand was driven by a deal made with Coty, which Kim sold a share of 20% for a whopping $200 million dollars (Dhs734 million.)