In a region where leadership is rapidly evolving, one name stands out for her clarity of purpose and quiet force of transformation: Her Excellency Lujaina Mohsin Darwish.
In January 2025, she was appointed Honorary Consul of the Republic of South Africa in Oman. This appointment reflects a growing recognition of women’s contributions to advancing economic and international partnerships, marking a significant step in the region’s collaborative and forward-looking vision. But diplomacy is just one chapter in her story.
At the helm of Infrastructure, Technology, Industrial & Consumer Solutions (ITICS), the most dynamic cluster of Oman’s leading business group, Mohsin Haider Darwish LLC (MHD LLC).
H.E. Lujaina is steering one of the country’s most ambitious modernisation drives. From digital integration to tech-enabled consumer solutions, her leadership is transforming how Oman’s private sector adapts, evolves, and competes in luxury hospitality.
And she does it with precision.
A graduate in English Literature from Sultan Qaboos University, she began her career not in boardrooms, but in lecture halls, as a university lecturer. That foundation in critical thinking, communication, and human development continues to define her approach: people-first, growth-driven, and grounded in long-term vision.
She later transitioned into the business her late father, Mohsin Haider Darwish, founded MHD LLC, a cornerstone of Oman’s private sector development. Learning under his mentorship, she led human resources development before rising to Chairperson of MHD ITICS, where she now champions digital innovation, cross-sector partnerships, and global agility.
Her influence also spans the public sector. She made history as one of only seven women ever elected to Oman’s Majlis A’ Shura, the national consultative council, and later served on the State Council (Majlis A’Dawla) by Royal Decree from 2015 until 2023. Whether it’s steering public conversations or reworking internal plans, H.E. Lujaina operates with the same philosophy: listen deeply, lead deliberately, and never lose sight of impact.
Most recently, she brought this vision to the international stage at the “Digitisation for Economic Empowerment” conference in Aqaba, Jordan. Surrounded by leaders and innovators from across the Arab world, she engaged in conversations around one urgent question: how can digital tools empower women not just to participate, but to lead?
For H.E. Lujaina, it’s not a hypothetical; it’s a mandate.
At MHD ITICS, she has pushed forward bold transformations: expanding digital capabilities, opening new market pathways, and investing in local talent development. Her leadership is defined not by volume, but by velocity—steady, strategic, and always several steps ahead.
She doesn’t fit the mould of the “spotlight” executive. Instead, she quietly sets the standard for what leadership can—and arguably should—look like: intentional, inclusive, and globally relevant.
“Real progress,” she notes, “comes not just from disruption, but from direction—and the responsibility to take people with you.”
Her trajectory continues to reflect the evolving face of leadership in the region—strategic, future-focused, and deeply rooted in purpose.