The Savage x Fenty show streamed live on Amazon Prime Video on the 20th of September and it was AMAZING!!!
The show took place at the Barclays Center, in New York, during NYFW.
The fifty-minute film began with RiRi’s positive message of inclusivity and empowerment by featuring women of all skintones, shapes and sizes. Fans also got a sneak peak of her creative process.
Some of the musical performers like Normani wore pieces from the collection. This was a really smart business move for Rihanna to showcase her show on Amazon and also sell the collection through the same site. That way viewers can ‘see now, buy now’.
As promised, musicians like Migos, DJ Khaled, and Halsey performed at the show. This hyped up the energy for the show and kept people entertained.
It is obvious that Rihanna is “telling a story that is from my own perspective,” and the Savage x Fenty collection aims to make women look and feel desirable.
The Fenty film was LIT and I will definately be ordering some pieces from Amazon!