It’s no secret that those in the beauty influencer sphere have their pick of products.
And proving that spenny isn’t always the best, Yusur Al-Khalidi has been carrying a wallet-friendly beauty item in her cosmetic bag for the past six years — and swears by it.
The social media name, who boasts nearly 8 million followers on TikTok, 5 million on YouTube, 4 million on Instagram, and another 500k on her gaming channel, is obsessed with Rimmel London’s Wonder’Swipe 2-in-1 Liner to Shadow. Costing under Dhs50, it’s one product that won’t break the bank.
Speaking to Cosmo ME, Yusur explained that the product has been a staple for her for years and something she ‘swears by’.
“I remember the first Rimmel London product I ever bought: the Wonder’Swipe 2-in-1 Liner to Shadow. I still swear by this product six years on; it’s one of my all-time favourites,” she shared.
We can see why she loves it as it’s a 2-in-1 formula: a liner that can be transformed into a shadow with one swipe. Plus, there are 16 different shades to buy from places such as Watsons, LOOKFANTASTIC and namshi.
Yusur’s brand loyalty has paid off as she is now an ambassador for Rimmel London and even appears in the latest advert for its Thrill Seeker Mascara.
She revealed to Cosmo ME: “Since I started on social media, I always wanted to work with Rimmel London. I’ve been a huge fan of them ever since I can remember because my mum and my aunt used to always wear the brand. When I started social media, back when I had about 500k followers or something like that, I mentioned Rimmel London on my IG stories and they replied! I was screaming and jumping around telling my mum, ‘Rimmel just replied to my story.’ So it was crazy—I never thought I would be the face of this huge brand one day. It’s a dream come true and an achievement for me.”
The influencer not only delves into makeup and fashion on her feed as she showcases cosplay looks and uploads tutorials, parody videos and daily vlogs.
Click here to find out how combating social anxiety became the key to Yusur Al-Khalidi’s success.