Our delicate under eye area is getting the ultimate wake-up call with the new Wishful Eye Lift and Contour 1% Bakuchiol and Peptide Serum. While we’re busy manifesting our best lives, staying hydrated, and living the Dubai dream, it’s easy to lose a few zzz’s. Luckily, Huda Kattan understands what it takes to start an empire. We chatted with Dubai’s Queen B (for beauty) to find out all the deets on her latest eco-friendly skincare drop.
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The inspo
“DIY skincare treatments have been my go-to since I got into beauty. They’re a super accessible way to do skincare if you’re willing to put some time into concocting your customized creation. Our Wishful Eye Lift and Contour 1% Bakuchiol and Peptide Serum was inspired by a DIY that I have done in the past, but with a slight twist.”
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“To create this anti-aging formula, we combined some of my favorite ingredients to make a texture that absorbs into the skin like a dream. We were also really selective in the creation of the tip of the applicator to ensure that it easily delivers all those active ingredients with smooth and precise application, literally making it the smoothest base for makeup.”
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The (eye-catching) formula
Ngl, the ingredients in the Wishful Eye Lift and Contour Serum are legit. Not only is the formula vegan-friendly and fragrance-free, but it also doesn’t contain drying alcohols. “As someone who loves to feel snatched, I’ve always struggled to find an eye treatment that effectively gives me that firmer and lifted feeling, until now. Our newest baby boosts the tightness of skin while pumping the eye area with brightening and repairing ingredients that work instantly and over time.”
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For those with sensitive skin, rejoice, because Bakuchiol is *the* gentle, plant-based alternative to retinol, and yes, it totally works. Bakuchiol rejuvenates skin’s elasticity and prevents the breakdown of collagen making your eye area appear refreshed. The formula also contains firming peptides, lifting matcha, and brightening Arabian jasmine.
Use it like this
To apply the Wishful Eye Lift and Contour Serum, simply “pump a pea-sized amount directly to the eye area. Gently glide the tip under eye area and on eyelids, up to brow bone. Lastly, pat excess into skin with ring finger.”
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The packaging is refillable, too. Inside the applicator, is one filled cartridge. The product also comes with one additional refill cartridge. Once you’ve finished the serum you can easily recycle the cartridge and purchase a new refill cartridge to use with your existing applicator. Genius.
Purchase your Wishful Eye Lift and Contour 1% Bakuchiol and Peptide Serum at hudabeauty.com. The serum will be available in Sephora from 15 June.