TikTok is at it again with the product recs. If you’re on #BeautyTok, you know that dozens of makeup and skincare products have sold out—like, everywhere—and taken the industry by storm after going viral on TikTok. The sheer power of social media, am I right?
So far this year, must-have products sweeping the video-sharing platform include: Charlette Tilbury’s Hollywood Contour Wand, SoonJung’s 2x Barrier Intensive Cream, L’Oréal Paris’s Infallible Fresh 24HR Foundation, good ol’ Vaseline (if you’re into slugging), aaand a super-cute blush that smells like strawberries. Oh, yes, we’re talking about that Physicians Formula Strawberry Jam Blush.
Strawberry Jam Blush, Physician’s Formula, Dhs46
Buttery-pink and infused with a nourishing blend of fatty acids and pro-vitamins, the under-Dhs55 powder blush blew up when one of TikTok’s most trusted beauty gurus, Mikayla Nogueira, got her hands on it earlier this month.
“Literally the cutest blush I have ever seen, I have to see what this looks like on the cheeks,” Nogueira said in a video that currently has 2.5 million views…casual, lol.
@mikaylanogueira NOOOO 😭😭😭😭🍓🍓 #makeup #beauty #blush #SchickAsks #CloroxMistChallenge ♬ original sound – Mikayla Nogueira
Named after its blendable consistency (super smooth just like your favorite jam—get it?), this blush is a true pink color that provides a lit-from-within glow and leaves behind a light strawberry scent. Apply it with your fingers or a brush like Nogueira does to create an on-trend rosy flush that other reviewers are loving as well.
@makeup2themaxx IT’S SO CUTE!! 🍓✨ #strawberryjamblush #newblush #blushtrend #drugstorefind ♬ original sound – Makeup2themaxx
Unfortunately, as Nogueira quickly found out during her review, the strawberry design disappears when you dip your brush in the pan. “Awww, it’s an overspray,” she said through a stream of tears (I mean, they were fake, but still). “I’m sad now. They’re gone. The strawberries are gone.”
The overspray situation was definitely disappointing—one person even called it “highway strobbery” in the comments section—but the product itself applied beautifully. “Oh, at least it’s pretty,” Nogueira said, describing the radiant blush as a “strawberry dream on the cheeks.”
There’s also the fact that it smells really freaking good. So, yeah, you need this bb—and you’ll want to get it now before TikTok sells it out <3.