Fiona Chan, founder of TikTok viral makeup brand, Youthforia, is a self-confessed disaster when it comes to her nighttime skincare routine. As in, she simply just doesn’t do it. Fiona has slept in her makeup more times than she can count and was even hospitalised once in her uni days from not taking care of her skin (#omg). She *knows* it’s a bad thing and admits to feeling guilty and ashamed about her lack of a skincare routine for years. Yet it wasn’t enough to get her to stop sleeping in her makeup.

Fiona’s also smart. Super smart. Since she knew her compliance with a nighttime skincare routine was about as solid as a ‘wanna collab?’ offer in your DMs, Fiona decided to think outside the box. On one of the darkest days at the onset of the pandemic, Fiona was stuck in her apartment and had a lightbulb moment. She thought, why not create a makeup line that is good for the skin…so good that you can sleep in it? 

Youthforia: makeup you can sleep in

The concept was simple. Makeup with bomb ingredients for the skin to the point where it’s actually a good thing to fall asleep with it on your face. She got to work, and debuted her brand, Youthforia, a year later. She also decided to give Youthforia super-cute packaging in the form of stackable, magnetised lego-like cut outs. 

It’s eco-friendly, too

Fiona shares with us her passion for personal health as well as the health of the planet. She said that she was always grossed out by microplastics in lip glosses. Since we end up swallowing so much of our lip glosses, what are those microplastics doing in our bodies? Instead, Youthforia sources synthetics from plants with secondary skincare benefits. The ingredients are certified by USDA BioPrefered Program and contain 98% bio-based content. Youthforia is intentionally created with a reduced carbon footprint. It’s also vegan, cruelty free, and the product caps are made with 25% post consumer recycled plastic.

The popular products

Interested in getting your hands on some Youthforia products? (Yes, they ship to the Middle East). Fiona tells us that her most popular product is the TikTok viral vegan BYO Color Changing Blush Oil (Dhs131, youthforia.co). This blush is oil based, packed with plant based antioxidants, and reacts to your skin’s pH to give you a unique flush. The shade looks slightly different on everyone. Fiona slept in this fragrance-free blush for two months straight and saw an improvement in the texture and tone of her skin. She told us you can use this cruelty-free blush alone on the skin or on top of foundation. The formula also gives a subtle highlighter effect.

Fiona also recommends trying out the Dewy Gloss Nourishing Lip Gloss in shade Playing With Fire (Dhs95, youthforia.co), which she describes as a pumpkin spice colour. This burnt brick with a gold sparkle shaded lip gloss is made with sustainable castor oil as its base and Skin Chi Complex to nourish, hydrate and promote blood circulation.  The clean formula is super hydrating, nourishing, and dewy with a velvety, smooth texture. Fiona recommends customising your lips with this buildable formula. 

For more information on the brand, click here.Â