REFY is making its way to your make up bag

Another TikTok-approved fave is making its way to the GCC: REFY, the UK-born beauty brand by the influencer Jess Hunt and entrepreneur Jenna Meek is finally landing on Sephora shelves near you.

The verdict’s in: everyone’s over the clutter of hyper-specific products that take up space in your makeup drawer but barely make it into your everyday purse. REFY set out to strip beauty back to basics, creating products that feel like second skin, leaning into enhancement over covering up.

In just five years, the brand has built a cult following for its intuitive, multi-use formulas, sleek packaging, and that effortless “no-makeup makeup” finish. And now that it’s officially here, you know we’re already eyeing a few must-haves for our basket: