Looking for a scent for spring? Rising from the desert, Penhaligon’s AlUla will transform you to the sands of Saudi with just one spritz.

The new fragrance from the beloved brand is a celebration of sand, sky, ochre, plum, incense, and rock, taking you on a journey into the essence of AlUla, Saudi Arabia.

Set to be the it-girl fragrance of the season, the ingredients of Penhaligon’s AlUla are giving us all the rich, Arabian desert vibes. In AlUla, the plum note evokes the lively atmosphere of a desert oasis, where fertile spots yield lush gardens providing food for settlers and travelers.

Inspired by the Incense Route, this fragrance features the incense’s warm, amber scent, combined with the creamy qualities of vanilla to give it an earthy, smoky finish.

Uhh…we’re already obsessed!

Shop Penhaligon’s AlUla Penhaligon’s The Duball Mall or at any major regional retailer.

Looking for more beauty inspo? Check out our top picks for new beauty drops here!