L’Oreal is removing ‘whitening’ words from product descriptions

The announcement comes amid some major backlash
L’Oreal is removing ‘whitening’ words from product descriptions

On Friday, L’Oreal announced that it will no longer use words such as “whitening” and “fair” in describing its products.

In a statement, the French beauty giant said: “The L’Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products”.


The announcement comes amid anti-racism protests across the world and calls against racial inequalities. L’Oreal themselves have faced huge backlash earlier this month. They posted a statement on Twitter stating L’Oreal “stands in solidarity with the Black community, and injustice of any kind”, but Twitter users were quick to point out the hypocrisy of the post, considering that they dropped British model Munroe Bergdorf in 2007 following comments she made against systemic racism. Bergdorf herself said of the situation, that L’Oreal “threw me to the wolves for speaking out against racism and white supremacy”. She has since been re-hired, but joined the UK’s company’s diversity and inclusion advisory board.