Our hair is our crown, fr. KIKO MILANO is the new place to shop when you want to refresh your hair products, as the beauty store has launched its first-ever haircare line.
The line, co-created with international celebrity hairstylist Rossano Ferretti, combines the best of Italian expertise with vegan ingredients.
The range delivers salon-quality results, with each formula using natural-origin ingredients such as hyaluronic acid complex and Italian walnut extract, and offers the perfect capsule wardrobe for your hair that is easy to use. We’re on board.
So, what can you shop? The KIKO MILANO Nourish & Protect Shampoo and Nourish & Protect Conditioner are both designed to nourish and help reduce dryness for strong, shiny hair.
For a further conditioning boost, shop the Nourish & Protect Hair Mask, which brings a silky sensation and offers a regenerative effect for hair as it detangles.
Plus, the Nourish & Protect Hair Spray is sure to be a UAE must, as it provides heat protection up to 230°C and helps to protect from frizz and humidity.
And don’t skip the Nourish & Protect Daily Hair Serum, designed to nourish, soften and help reduce dryness.
For trusted results, KIKO MILANO has put in the work to perfect the products with panel testing.Ahead of the launch, products were evaluated on a panel test composed of a group of 100 volunteers using the complete haircare line products for 28 days.
This led to 89% of people taking part affirming that the new KIKO haircare line helps to nourish their hair after 28 days of full treatment, 92% of the tested group affirming that helps to control frizz, 88% of volunteers affirming a reduction of hair breakage an 90% affirming that helps to decrease hair dryness.
Further clinical tests were also completed to assess the range’s helping to improve strength and appearance and proving a positive impact on thickness and strength.
Rossano Ferretti says: “I’ve long believed that beautiful, luxurious feeling hair starts with healthy hair – and that we have the power to harness the best of nature’s bounty and use it in the right way. Great hair doesn’t have to be complicated, and it’s been a pleasure to work with KIKO MILANO, sharing that ethos and working together to create highly effective products that can deliver amazing results at home. It’s a meeting of minds.”
Browse the KIKO MILANO haircare range on store shelves now.
Want to know how often you should be getting your hair cut? We’ve got all the details from a hair health expert.