Our undereye area has never looked brighter and more beautiful thanks to Huda Beauty’s new #FAUXFILTER Luminous Matte Liquid Concealer. We chatted with the beauty entrepreneur, Huda Kattan, to get the deets on what makes this brand new concealer so special as well as the powerful message behind her latest campaign.

Watch and find out all these tidbits and more in our can’t-miss convo with Dubai’s beauty queen Huda herself:

Can’t get enough Huda? Don’t worry, bb, neither can we. Here are some more exciting Q and A’s with the OG beauty blogger.

Cosmo ME: With the new #FAUXFILTER Luminous Matte Liquid Concealer, how big of a role does the packaging play? How does it affect the performance of the concealer?

Huda Kattan: I was not expecting so many people to love the packaging. We changed the applicator to a generous-sized applicator and so many people are obsessed with it.

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C: Earlier this year, you said that you were going to create products that were a hybrid of skincare and makeup. Does the new concealer fall underneath that umbrella?

HK:  It’s something that we really lean into for Glowish, particularly. However, we definitely do have that in the concealer. For example, the concealer contains sweet almond oil that contains skin-smoothing vitamin E.

C: If you’re online looking to figure out your shade for #FAUXFILTER Luminous Matte Liquid Concealer, we saw that there’s one that has the letter N, as well as a B, and G after the shade number. What do these letters mean?

HK: The letters are for your skin’s natural undertone. N is neutral, B is for beige, and G is for golden. Anyone who falls between the golden and beige undertones is neutral. A lot of people in the Middle East usually will fall within neutral or golden. Mona is neutral, which is funny because she’s my sister, whereas I pretty much can only wear golden undertones.

C: If someone is purchasing the concealer online, how would they know which of the 29 shades suits them the best? Is there any kind of “Huda hacks” that you can bestow upon us?

HK:  It’s really hard shopping for complexion products online and we definitely try to make it easy for people who’ve tried our products before. If you have used Huda Beauty in the past, you know the foundation family. We have shade families with number ranges like 100, 200, 300, and 400. Your concealer shade will be within that family. For instance, if I am wearing the 400 shade for foundation, I will go to like a 440 for concealer.

#Fauxfilter Luminous Matte Concealer Huda

C: So, how do you apply concealer, with your finger, sponge, or brush?

HK: I love to use our powder puff applicator. I feel like it mattifies the concealer a little bit but I love it.

C: There is such a big eco-conscious movement going on right now in the beauty industry. With talk of brands taking sustainable steps as well as the rise of green beauty and blue beauty. Is the concealer eco-friendly?

HK: We use FSC-certified packaging with our secondary packaging. The outer carton is always FSC certified. Almost all of our packaging now has some post-consumer recycled ingredients inside of it. We’re continuously becoming a more sustainable brand.

You can purchase the #FAUXFILTER Luminous Matte Liquid Concealer here.