Inclusivity in the beauty industry has come a long way in the last few years. Products for black woman once didn’t exist beyond the ethnic aisle of the drugstore, and make-up for men has historically been limited to discreet suiting for evenings and special events.
But with cosmetics brands (hey, Fenty Beauty and all your 50 foundation shades) and androgynous males (we’re looking at you, Harry Styles) blazing trails for a more inclusive industry, the rest of the beauty world is finally following suit.
Huda Beauty is a brand that has the power to change culture and change perceptions – and its latest launch is doing exactly that. Always one to champion inclusivity, Huda has expanded on their #FauxFilter Foundation, and has introduced a creamy new formula that magically melts onto the skin, which is now available in 39 different shades.
The collection was first released with 30 options available, and the invented formula now sees an additional nine new shades, which include Vanilla, Panna Cotta, and Milkshake for fair skin tones, Toasted Coconut, Latte and Beignet for medium skin tones, and Coffee Bean, Hot Fudge and Lava Cake for darker skin tones.
We still have a long way to go toward the universal understanding that ignoring people’s differences ultimately erases us and side-lines our needs, but with brands like Huda Beauty leading the way and looking beyond a one-size-fits-all approach, and stereotypical ‘male’ and ‘female’ marketing, we’re only moving in the right direction.
Beauty world, take note.