If you’re not already obsessed with this power duo, you’re about to be. Huda Beauty, yup the one and only founded by global beauty mogul Huda Kattan, has officially partnered with Miss Universe Palestine, Nadeen Ayoub, and honestly? It’s giving everything we need right now: empowerment, representation, and unapologetic boldness.
At just 27, Nadeen isn’t your typical pageant queen (though let’s be real, she’s stunning). She’s a wellness advocate, sustainability champion, and literal changemaker who’s about to represent Palestine at the 74th Miss Universe pageant this November in Bangkok, competing against over 130 contestants from across the globe. But what makes this partnership so gorge is that Nadeen embodies exactly what Huda Beauty has always stood for-authenticity, fearless self-expression, and using your platform to create real impact.
Beyond the crown and the glam (which, don’t get us wrong, we live for), Nadeen is the founder of Olive Green Academy and Sayidat Falasteen Foundation, organisations dedicated to sustainability, education, and women’s empowerment. Talk about beauty with purpose. It’s the kind of mission-driven work that aligns perfectly with Huda Beauty’s belief that beauty isn’t just about looking good; it’s about feeling empowered and fighting for justice.
This partnership feels especially significant given Huda Beauty’s commitment to inclusivity and representation. Since launching in 2013, the brand has consistently challenged conventional beauty standards and created space for voices that deserve to be heard.
Together, Huda Beauty and Nadeen Ayoub are showing us what true beauty looks like: fearless, compassionate, and powerful.