Huda Beauty has proudly announced that it has reclaimed full ownership as an independent brand following the conclusion of its eight-year partnership with TSG Consumer Partners.

Basically, in 2017, TSG Consumer acquired a minority stake in the company, and now, Huda Kattan, the UAE’s iconic businesswoman and OG content creator, has officially bought back her equity, regaining full control of the brand.

What does this mean? With this power move, Huda Beauty is a fully independent company, becoming one of the rare founder-fully-owned brands in the beauty space.

Sharing on the milestone, Huda said: “Taking back full ownership of Huda Beauty is a deeply very important moment for me.”

“It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself! This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”

With Huda Kattan now at the helm as the sole owner, and her husband, Christopher Goncalo, serving alongside her as Co-CEO, and her sister, Alya Kattan leading their Social Strategy, the company says its promising bold product launches, deeper community engagement, and continued industry disruption. We will be watching!

For those who don’t know, Huda founded one of the first-ever influencer-led beauty brands and she has always had a lifelong passion for beauty. That passion inspired the launch of her beauty blog in 2010, which quickly became one of the top beauty blogs in the world.

In 2013, with a $6,000 loan from her sister, Alya Kattan, Huda launched a range of viral false eyelashes exclusively at Sephora in The Dubai Mall (currently the #1 Sephora globally), while launching her namesake brand, Huda Beauty.  

Often referred to as the internet’s “big beauty sister,” Huda’s Instagram account is the most-followed beauty brand on the platform, boasting nearly 57 million followers. Her YouTube channel has accumulated more than 4.1 million subscribers, while her TikTok audience has grown to 10.7 million. 

Click here to read: “I finally met Huda Kattan and this is what she’s really like”.