What is Abu Dhabi Beauty Week?

ADBW (AKA Abu Dhabi Beauty Week) is the event Abu Dhabians didn’t know you needed. It’s an 11-day festival featuring the best of the best brands and their new product launches, exclusive promotions, masterclass events by celebs and experts and so much more.

When and where is Abu Dhabi Beauty Week?

It’ll be running from Feb 4th to the 14th (cancel your V-day plans, cuz this will be better) and will feature leading beauty brands such as YSL Beauty, Valentino, Charlotte Tilbury, Serge Lutens, Laura Mercier and more.

ADBW is launching to celebrate Abu Dhabi’s growing importance in the global beauty industry in aims to become the Middle East’s leading consumer beauty event.

The brands are coming together for the festival to provide interactive experiences, masterclasses by international celebs, new product launches throughout the week and exclusive-to-the-emirate activations at malls in Abu Dhabi and Al Ain.

What are the events going on during ADBW?

On Feb 10, Cosmo ME will be holding a masterclass with You Beaut at Yas Mall from 2pm onwards, which will be all about personalising your beauty routine. And later on during the day on Feb 10, a Gucci beauty masterclass will be going on with Cosmo ME at Yas Mall from 6:30 pm onwards. Don’t forget to come watch as the pro’s of the industry fill us in on all their beauty secrets. 

You can even pop on down to Yas Mall or Galleria Al Maryah Island to take a look at the pop-ups that some of your fave brands have organised, or even take some great IG-shots with the neon activations! (We suggest the pool table placed in Yas Mall.) 

Where can I book tickets? 

For more information and future updates of the event stay tuned and visit, www.retailabudhabi.ae/beauty-week/

Don’t forget to sign up here for the chance to win a BIG beauty hamper with Sephora Middle East. You’ll just have to ace our quiz.Â