Renowned Emirati artist Balqees Fathi took to Instagram to announce something special for her birthday. The star revealed that she’s launching her own beauty brand, BEX Beauty.

Balqees isn’t just known for her beautiful voice, but also her make-up which is *always* on -point. 

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Soon!!

A post shared by Balqees (@balqeesfathi) on Oct 14, 2020 at 6:01am PDT

The singer surprised all her followers last night with a video of her introducing the brand, and the first beauty product that she’ll be launching. Her Arabic caption says that for ‘two years she’s had this idea of creating a special makeup brand that suits not only her, but also women from the Gulf and the Middle East as a whole.’

She’s sourced all the best ingredients and chosen them herself – BEX Beauty’s story starts with the ‘Drama Therapy Foundation.’

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بلقيس فتحي تطلق اليوم براند جديد في عالم الماكياج هو بيكس بيوتي وتبدأ بمجموعة متميزة من كريم الأساس دراما ثيرابي⁠ ⁠ تابعونا للمزيد عن دراما ثيرابي في البوستات القادمة⁠ ⁠ متوفر لدى تريانو بأبو ظبي وسيتوفر تدريجيا ابتداءا من الغد بالعديد من محلات وجوه بالامارات والسعودية على مدار الايام القادمة. ⁠ @balqeesfathi launches her new makeup brand BEX Beauty, on her birthday, starting off with a fabulous range of foundations called Drama Therapy Foundation.⁠ ⁠ Available @tryanostore (Abu Dhabi) and rolling out at @Facesbeautymiddleeast (UAE & KSA) over the coming few days startingtomorrow!⁠ Stay tuned for updates. ⁠ More about Drama Therapy in coming posts!⁠ #whatsyourtype #dramatherapy #bexbeauty

A post shared by Balqees (@balqeesfathi) on Oct 20, 2020 at 10:59am PDT

We’re excited to see the shade-range that this new home-grown brand will have to offer, and the properties of the foundation itself. Fingers crossed it can withstand the UAE’s heat! 

This luxury cosmetics brand will be available in Tryano stores in Abu Dhabi, and select Faces stores in the UAE & KSA. 

Click here to stay posted on BEX Beauty’s site for any new updates!