While the peach emoji is often overlooked beyond butt-related captions and comments–it’s never cracked the top 100–peach is having a moment on Instagram thanks to this summer’s surprise hit hair colour.

Popularised by Kylie Jenner who wore a peach wig by Tokyo Stylez at Coachella, stone fruit season is officially applicable to hair colour. The newest peach emoji convert? Georgia Jagger who debuted the fruity shade by Bleach London founder Alex Brownsell last month.

Orange hair is strangely flattering and best of all, with hair the colour of an emoji, you never have to ask “what’s the caption?” again.

Misty @georgiamayjagger colour by @alexbrownsell #tangerinedream

A photo posted by BLEACH (@bleachlondon) on Aug 2, 2016 at 12:25pm PDT

@victoriaepullen @bleachlondon #bleachlondon

A photo posted by Tasha Spencer (@tasher_spencer) on Jul 25, 2016 at 10:28am PDT

peach

A photo posted by King Kylie (@kyliejenner) on Apr 15, 2016 at 2:27pm PDT

Monday muse @cairusso #monday #muse #cailinrusso #model #peachhair #pastelhair #babe

A photo posted by Sarah Hills-Smith (@kitty862) on Aug 22, 2016 at 7:21am PDT

Burnt gold by @sharmainecox

A photo posted by BLEACH (@bleachlondon) on May 22, 2016 at 7:16am PDT