6thStreet.com has opened its doors to the region’s first-ever phygital store with an innovative tech-led space. This hybrid experience is located in Dubai Hills Mall and brings to you the perks of both online and in-store shopping. Guess who no longer has to overthink shopping online?
“6thStreet.com’s first physical store is a testament to the UAE’s leadership in future technologies and a reflection of the country’s status as a global shopping and tourism hub,” said His Excellency Omar bin Sultan Al Olama, UAE Minister of State for Artificial Intelligence, Digital Economy and Teleworking Applications.
“Packed with pathbreaking artificial intelligence applications, it’s part of a new generation of smart retail brands boosting traditional industries and simultaneously strengthening the nation’s digital economy.”
Here’s what to look forward to at 6thStreet.com’s phygital store…
The phygital store allows you to browse, pick and add items, just like you would usually shop *but* they can be trialed at the station or in an assigned fitting room where an interactive screen helps you opt to exchange sizes, request assistance, and select purchases.
You can also touch and feel the products without the hassle of long shipping times, limited inventories in store, or waiting in check-out lines. The 6thStreet.com store holds seven times the inventory of a regular store, with brands such as Birkenstock, Calvin Klein, Tommy Hilfiger, Crocs, Levi’s, Skechers, Adidas, Nike, Dune London, Aldo, Toms, and more easily available to shop.
Now that’s what we call dreamy.