It’s *impossible* to cruise through the Dubai social media scene and not see chatter about KJ Serums. Since 2018, this clean skincare brand frequently graces the profiles of both mega-influencers and everyday consumers alike. We talked to Kathryn Jones, founder of her eponymous skincare brand, to find out more about her famous serums.

Born out of necessity

Fed up with paying top-dirham for well-known products on the market, Kathryn took matters into her own hands…literally. Using her brains and beauty know-how, she began experimenting and developing skincare formulas right here in the UAE.

Kathryn Jones

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It’s couture…for the face

Just like custom-made fashion, Kathryn describes how her vitamin C serum, Trilogy, is freshly hand-blended to order by her manufacturer every single month. No machines are used in the process and Kathryn personally supervises her large team as they stir the ingredients, bottle, pack, and label the serums.
Kathryn is always in #hustlemode. “It’s a lot of hard work”- this #shepreneur proudly states- “my products are truly unique”. Her range includes skin-plumping HA-ppy Face hyaluronic acid, frankincense-infused Essential Glow Luxury Night Rescue Oil, HairKarma anti-hair fall serum, and many others.

Only the best

When it comes to ingredients in her formulas, Kathryn’s mantra is “minimum ingredients for maximum results”. The clean skincare movement is all about creating products that use only good ingredients. Consumers nowadays want to know what they’re putting on their skin and where the ingredients are sourced. What you WON’T be finding in KJ Serums? Harmful ingredients like formaldehyde and parabens!

On #Maskne

Fielding questions about maskne has become the norm in 2020, and, yes, there is a serum for it! The SkinKarma serum minimizes redness, irritation, and pigmentation. It’s made with acne-reducing and skin-soothing ingredients.

Results plz?!

Results from consistent use of the serums can be seen between 3-6 months. Of course, everyone is different so the time can vary. Some customers see noticeable improvements in their skin as little as one month. Cosmo’s tip: when trying a new skincare, take a photo on the first day and another one every 30 days. It’ll be much easier to see the differences!

Advice for future #bossbabes

See it. Want it. Work *hard* for it. Determination, organization, and passion are the three attributes Kathryn describes as what has motivated her to push through the roadblocks and frustrations as a woman in business. “The journey has been a bit like a roller coaster ride and sometimes I have wanted to get off, but I am so very glad that I didn’t!”.

Coming soon! The perfect moisturizer for the UAE weather

So, what’s to come for KJ serums? Much to our *delight*…more skincare! Firstly, the most requested and perfect-for-the-Dubai-climate moisturizer HydraSilk. It’s lightweight, quick-drying, and non-oily. KJ Serums is also developing an anti-aging and skin-firming retinol serum called ReNew. Lastly, two luxury cold-pressed organic facial oils. Phew! We. Can’t. Wait!

New to KJ Serums? Cosmo recommends trying out KJ’s #powerduo. It’s a combo of the Trilogy Day (10% concentration) paired with either the HA-ppy face hyaluronic acid or skin-soothing SkinKarma.

KJ Serums are available for purchase in the UAE at www.kjserums.com.