Coronavirus has challenged every single person to adapt to “the new norm” and I’m glad to say that we’re thriving! Dubai is easily one of the most luxurious cities in the world and ofc The Dubai Mall is every shopper’s dream destination, unfortunately, this pandemic caused the mall to close its door to flatten the curve and stop the spread of the virus.

However, the development company, Emaar decided to make Dubai mall an online destination. Chairman of Emaar and founder of noon.com, Mohamed Alabbar said, “Serving our customers within the context of the current situation is a challenge we set out to overcome.”

“I’m proud of this collaboration and believe that The Dubai Mall shopping experience on noon.com, is a testament to the power of digital transformation across our ecosystem,” he added.

Currently, the brands on board with this new collaboration includes: Adidas, Candylicious, Daniel Wellington, Dyson, Kryolan Professional Make-up, Mumuso, Steve Madden and Ted Baker, amongst others. 

The Dubai Mall is now live on Noon