The fashion scene here in the GCC is coming in hot. But while the region is known for more luxe fashion trends, there’s something we miss out on; streetwear, specifically inspired by culture.

The new era of owning your roots is here. We’re rewarding the expression of cultural and artistic identity now.

Fashion is no longer just about style—it’s about telling a story, honouring traditions, and embracing a sense of belonging.

If you’re looking for UAE clothing brands that create pieces which integrate cultural identity with fashion, here are some top picks.

Love Closely

Started by UAE-based Taha Yousuf, Love Closely creates meaningful, luxury streetwear rooted in tradition, culture, and history. It incorporates Arabic quotes and artwork in its clothes, hoping to preserve the beauty of the Middle East. But wait, the coolest part is -you can find their clothes in Drake’s What’s Next music video.

Shabab

Shabab refers to itself as a lifestyle and community brand. Started in 2013, it aims to engage with their communities through merch, events, and experiences. The brand is inspired by sports and leisure, creating everything from football jerseys to cool jackets that infuse elements of Arab art and culture.

Not Boring

Not Boring is an expression of authenticity, uniqueness, and confidence. Its aim is to make clothes fun and original, and guess what the brand’s motto is? Clothes should be NOT BORING. Wasn’t too hard to guess.

Amongst Few

Amongst Few is probably one of the first streetwear brands to emerge in Dubai. Located in the Palm Strip Mall, it tries to integrate its authentic roots into modern fashion. Their website features a range of other brands you can shop, as well as different types of services – which will blow your mind. They have a sneaker laundry service, along with their barber services. Definitely amongst a few.

Skoon

A small Saudi-based brand, that incorporates art, culture, and fashion. Each piece contains a manuscript or an artistic idea.

the28letters

the28letters, started in 2011 by AUS grads, aims to integrate the Arabic language into modern fashion. Their pieces feature Arabic calligraphy and art, making some super cool pieces, from tote bags to hoodies.

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