There’s a new power player in jewellery—and it’s not coming from a legacy fashion house. It’s called AMARYZ, and it’s the bold, gold-vermeil-and-moissanite brand elevating what luxury looks like in 2025.
And while the brand has earned fans from New York to Paris, the Middle East was one of the first regions to take notice.
“We were honestly blown away,” says co-founder Maria Pavlova. “Women in Dubai, Riyadh, Doha… they instantly saw the value. They live in real luxury. They wear legacy pieces. So when they choose AMARYZ—it means something.”
Why do many of Dubai’s most-watched It-Girls and influencers gravitate to AMARYZ? Because their jewellery isn’t just beautiful—it’s design-forward and timeless.
From their signature classics made with D-color, VVS-quality Moissanites to their latest designs, the world has never seen, every piece is made to blend seamlessly into the high jewellery they already own, without ever fading into the background.
“We’re not here to replace luxury jewellery,” says co-founder Polina Belopashentseva. “We’re here to amplify it.”
And it shows. At rooftop dinners and private beach clubs, you’ll see AMARYZ bracelets stacked between iconic timepieces, worn with limited-edition handbags, and styled next to rare high-jewellery treasures. Their pieces look like classics from a world-renowned house—but with a rebellious twist only a new brand can bring.
This isn’t fast fashion. This isn’t fake luxury. This is fine jewellery reimagined—with craftsmanship, intention, and that signature AMARYZ confidence.
Why AMARYZ Is a top Moissanite Jewelry Brand for It-Girls Everywhere:
- New, Never-Seen Designs: Fresh silhouettes and signature styles made to stop traffic in Dubai—and beyond.
- Timeless Meets Statement: Looks like heritage jewellery, wears like something custom-made for your personal stack.
- The Signature Gold Glow: Their rich 14K and 18K vermeil tones have become instant favourites.
- Moissanites That Rival Diamonds: Ethically made, lab-grown, and unapologetically brilliant (exclusively D colour, VVS and excellent cuts).
- Luxury Without the Pretentiousness: A smart price tag. A flawless finish. A legacy in the making.
There have been countless brands that tried to ride the wave of “affordable luxury.”
Rather than chasing trends, AMARYZ brings a fresh perspective to modern jewellery. Its appeal continues to grow among today’s style leaders.
It’s not just the next thing in jewellery. It’s setting a fresh benchmark in modern luxury.
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