Okay, remember when Ulta Beauty announced they were coming to the Middle East back in January and we *completely* lost it? Well, the beauty tea just got hotter – because we finally know where we’ll be lining up with empty baskets and high hopes.
It’s official: Ulta Beauty’s first stores in the region are opening at The Avenues in Kuwait and Mall of the Emirates in Dubai and yes, it’s happening by the end of this year.
Iconic choices only. Consider our calendars marked and our paychecks pre-spent.
The U.S. retail giant – aka home to Dyson, Tatcha, e.l.f., and ColourPop, is bringing its *All Things Beauty, All in One Place* magic to the Gulf through a major franchise partnership with Alshaya Group, first announced earlier this year.
“We’re really excited to confirm that our Ulta Beauty stores will open in Kuwait and Dubai by the end of the year. We know consumers can’t wait to visit and access many beloved brands for the first time,” shared John Hadden, CEO of Alshaya Group.
We repeat: *this year.* And honestly? We’ve got chills.
The in-store lineup hasn’t been revealed just yet, but we’re already manifesting: Tatcha, Pat McGrath Labs, Milk Makeup, Ouai, and maybe even ColourPop, Peach & Lily, and Dibs Beauty. Basically, your TikTok FYP – in real life.
And guess what? Kuwait and Dubai are just the beginning. Ulta is planning to expand across the GCC starting in 2026. So whether you’re based in Doha, Riyadh, or Manama – your moment is coming.
Until then, we’ll be setting reminders, making wishlists, and prepping our “Get Ready With Me for My First Ulta Run” Reels.
The countdown is officially on. 💋
If your IG feed needs a glow-up, then check out these Kuwaiti Queens you need to add.