The Coolest Reason To Head To Groove On The Grass This Weekend

#Absolutists want Dubai’s clubbers to embrace their “nocturnal nature” as part of its new Night.Life campaign called “Art of a Random Night”, which has been designed to disrupt Dubai’s nightlife and art scene with the goal of encouraging a more authentic, alternative experience for you, the city’s urban millennials.

Party-goers to the 2nd Groove on the Grass since the Summer break will be the first to experience the new #Absolutists activation in an interactive, theatrical experience to be unveiled at Groove on the Grass, hosted at Emirates Golf Club, on Friday 18th November (aka tomorrow!). Entitled “Spirit Animal”, guests will have the opportunity to transport themselves into a surreal, alternate reality, meet a mystical shaman and discover their true nocturnal nature.

The Groove on the Grass lineup includes DJ Hell, Matias Aquayo, Agoria, Mano Le Tough, Magda and Nastia. For more info, visit Groove on the Grass on Facebook.