The Holy Month of Ramadan is known for giving back, spreading kindness, happiness, and forgiveness. Whether it’s through charitable donations or self-reflecting and changing your attitude during this period of time, it’s the best month to take action.
Businesses in the UAE are introducing initiatives to give back to the community this Ramadan, reinstalling a sense of positivity to their consumers and audiences.
Scroll down to take a look at the different ways businesses in the UAE are giving back this month. You can even join some initiatives yourself.
Pickl’s The Art of Giving Campaign
Ramadan is a time of reflection, unity, and giving, and Pickl is celebrating its spirit through community-driven initiatives across four markets. From iftar donations and food drives to cleanups and blood donations, Pickl is committed to making a positive impact. The Art of Giving campaign encourages customers to share their ideas on how Pickl can give back, turning meaningful suggestions into real action. Supporters can visit PicklGiving.com to participate and stay updated on the initiatives. Follow @pickl.mena for inspiring stories, volunteer opportunities, and ways to get involved throughout the holy month.
Gift It Forward
If you have old household items such as clothing, stationery, books lying around, Dubai Holding’s latest Ramadan initiative, “Gift It Forward,” offers a solution. This investment company will repurpose your unused items and distribute them as gifts to thousands of blue-collar workers and low-income families in Dubai. The “Gift It Forward” is a great way to get involved in community spirit this Ramadan.
talabat UAE app donations
talabat UAE, in collaboration with trusted charity partners, offers customers the chance to contribute directly through the talabat app to esteemed organizations like Ramadan Heroes, Beit Al Khair, and Mohammed Bin Rashid Global Initiatives (MBRGI).
Through the app, users can securely donate to various causes by selecting the ‘Donate’ tile and choosing their preferred charity and cause. Ramadan Heroes aims to provide Iftar and Suhoor meals to underprivileged communities, Beit Al Khair’s “Food for All” project focuses on distributing nutritious meals, and the ‘Mother’s Endowment’ Campaign establishes an Dhs1 billion endowment fund to support education globally, honoring mothers’ role as educators.
Being Human clothing donation
This Ramadan, Being Human Clothing in Dubai has a clothing donation drive at their store in City Centre Deira. Recognizing the environmental impact of discarded clothes, they encourage individuals to donate gently used clothing, aiming to bring warmth and comfort to those in need. For every kilogram of clothing donated, Being Human Clothing Dubai offers an Dhs25 voucher as a token of gratitude, redeemable at any of their stores. Get involved.
Rove Hotels will donate untouched food to the UAE Food Bank this Ramadan
Experience an eco-friendly Ramadan with Rove’s new Iftar initiative, rewarding those who finish their meal without wasting any food with a complimentary second Iftar meal redeemable at Rove properties across Dubai. Rove Hotels further extends the blessings of Ramadan by donating surplus food to the UAE Food Bank and composting any remaining items, aligning with their sustainability guidelines. Available throughout Ramadan, this initiative promotes conscious consumption and community support while offering an Iftar experience priced at Dhs99 per person.
Shein Threads of Joy
SHEIN collaborates with upcycling movement Kiswa for their Threads of Joy initiative, aimed at providing new clothes for those in need during Ramadan, as part of the company’s #SHEINcares social impact movement. The initiative encourages customers across the UAE, Saudi Arabia, Kuwait, Oman, and Bahrain to contribute unwanted SHEIN clothes via a convenient pick-up service organized by Kiswa. Kiswa will sell the items and recycle materials to fund new clothing for the less fortunate, distributed with the help of local NGOs.
Customers can arrange a pick-up for their contributions from one of a fleet of special SHEIN x Kiswa vans that can be arranged at here.
Optimum Nutrition to Distribute 1,000 Iftar Boxes in Dubai in Partnership with Beit Al Khair Society
Optimum Nutrition, the leading sports nutrition brand, in collaboration with Glanbia Performance Nutrition, partners with renowned charity Bait Al Khair Society to distribute 1,000 Iftar boxes to blue-collar workers in Dubai. This initiative highlights a strong sense of solidarity within the community, with Optimum Nutrition employees volunteering to personally deliver the Iftar boxes.
Deliveroo Performs Social Experiment to Inspire Community Support
Deliveroo conducted an interactive social experiment titled “The Unmissable 50 Fils” in City Walk Dubai, utilizing a holographic installation to spotlight the profound impact of small contributions in addressing food insecurity. Passersby were given the choice to keep a nominal 50 fils coin or donate it to support those in need.
This experiment demonstrated Deliveroo’s in-app round-up feature, enabling customers to easily contribute to charitable causes. In 2023, Deliveroo’s round-up feature facilitated over Dhs1 million in donations, benefiting communities through its partnership with Emirates Red Crescent.
Looking to get involved with more charitable initiatives in Dubai? Check out these Gaza fundraisers to support here.