Spend some time on your FYP, and you’re likely to stumble across an Erewhon haul or two. The LA-based health food store has become a fascinating driving force behind a generational shift in luxury goods. Buh-bye designer fashion hauls, hello healthy food IG photo dumps. The Erewhon effect has well and truly entered the chat.
Erewhon Market is an American upscale supermarket chain with ten locations, all in Los Angeles County, California, United States. The chain has been made popular by the Hollywood starlets that frequent it to do their grocery shopping. It is also, perhaps, known for it’s uber-expensive, arguably incredibly excessive, groceries. If Hailey Bieber and Kendall Jenner buy some lettuce from Erewhon, then naturally we want to, too. Regardless of the $35 price tag.
And then, of course, there are the smoothies. Erewhon famously collabs with Hollywood’s most happening ‘it’ girls to create a limited edition drink that has girls lining up (and even travelling across the world) to try. Why are they so popular? Aside from gaining attention for their $25 price tag, these smoothies allow the fans of these celebs to get that little bit closer to them, leaning into Erewhon’s aura of exclusivity, and getting a slice of that coveted LA luxury.
It was only a matter of time, most would agree, that the Erewhon effect would make its way to Dubai. Both cities are synonymous in their affluent luxuries and A-list crowd, and Dubai is certainly no stranger to exclusivity. And the region’s TikTokers are seemingly two steps ahead, locating those essential Erewhon dupes in Dubai that we’ve so eagerly been wanting to find.
This Dubai supermarket gets an Erewhon stamp of approval
Dubai ‘it’ girl and content creator Anncy Twinkle recently shared a viral video of her discovering the Dubai equivalent of Erewhon.
The store, 1004 Gourmet, is an Asian supermarket with locations in The Greens, Alserkal Avenue and Nakheel Mall.
@anncytwinklee visiting the erewohn of Dubai 🍉 🍎 🍌 🍇 #dubai #fyp #la #erewohn #fruits #viral ♬ original sound – anncy twinkle
In the video, Anncy documents the premium groceries available at the store – everything from a Dhs175 mango to a watermelon for Dhs535 (!!).
1004 Gourmet is renowned for their high-quality stock of fruit and vegetables. Is the price point worth it? We’ll let you decide that for yourself.
Erewhon smoothie dupes, right this way
TikToker Anud Al Amri just dropped some serious tea that’s got everyone buzzing. A cafe called Glam Shot, located in Mirdif Avenu Mall, has the ultimate Erewhon smoothie dupe (!!).
And if you want a dose of a trendy spot in Dubai, then Glam Shot is serving up the same chic vibes as Erewhon, even down to using the same supplier, Cymbiotika, in their wellness drinks. Major.
The Glam Shot smoothies bring a dose of that famous Erewhon smoothie to the region, both in flavour and aesthetics. Their ‘Glow drink’ is designed to make your skin radiate and keep those pesky signs of ageing at bay. In line with the coveted Erewhon smoothie philosophy, it’s like a wellness retreat in a cup.
They also have an anti-ageing potion that’s all about protecting your skin and supporting nail and hair growth. Yes, please. And a must try, according to Anud, is the Glam Shot Za’abeel, a vibrant yellow drink that’s as pretty as it is powerful.
Could we be seeing a Glam Shot smoothie collab with regional celebs soon? We sure hope so.
@anudalamri 📍mirdif avenue mall ! #matcha #erewhon #fyp ♬ original sound – عنود
Other than their smoothies, Glam Shot is also making a name for itself as a go-to matcha spot in the city.
But here’s where it gets even better: Glam Shot’s matcha isn’t just your typical latte. They’ve taken it up a notch with a healthier twist by infusing it with dietary supplements. So, not only do you get your matcha fix, but you’re also sipping on something that’s good for you.
The Calm Matcha, a dreamy blend that promises to keep you relaxed and energized, is topped with vanilla foam. “It’s the perfect mix,” Anud gushes in her video. Next, she sipped on The Filler Matcha. This one’s a game-changer, packed with dragonfruit—a super antioxidant known for fighting wrinkles, fading dark spots, and giving your skin a brightening boost.
Then there’s the Glam Shot V90, the ultimate hydrating drink. Infused with hyaluronic acid, it’s perfect for keeping you hydrated inside out while giving you a serious antioxidant kick. And don’t skip the Leo Power Shake. This one’s all about boosting memory and focus and giving you that extra mental and physical energy we all crave. So, if you’re looking to sip your way to a better you, Cafe Glam Shot has got you covered. Erewhon vibes and all.
Erewhon + Errand-core = the perfect match. Read all about the Errand-core fashion trend here.