If you thought members-only clubs were attended by rich, elite Instagram influencers, think again. Nasab, is our favourite new spot in Dubai - an anti-socialite club, if you will, where memberships aren't dependent on your followers, income, or fancy events you go to.
Here's everything you need to know.
Why would I even sign up to Nasab?
For starters, you get to be in one of Dubai’s most aesthetic and vibey locations, surrounded by a curated mix of the city’s leading creatives, gamechangers and innovators.
There to work? Expect an inspiring space to create while staying connected to the whole community (there's an app for that!). You'd never know - the person sitting next to you might just be perfect for an upcoming collab!
There to socialise? You're in the right place. Check out the non-stop cultural events and programming, incredible wellness facilities - a gym, sauna, steam room and high altitude chamber. Oh, and did I get to mention - two of Dubai’s most stunning (and photogenic) pools?
What makes Nasab different from some random club?
Other members clubs or co-working spaces tend to focus on one thing. Nasab gives you everything at once - a place actually blurs the line between work, rest and play. A lot of people talk about “community” but it doesn't get any realer than this. Learn, thrive and make meaningful connections.
Who is Nasab material?
The collaborative and connected: be socially inclined and actively want to engage with the community around you.
The individually unique: Be someone you'd wanna strike up a conversation with!
The creative: Bring your fresh perspectives to the table and be open-minded to see how other people view the world.
The real: Nasab is an anti-socialite club. It isn't about your followers, income, or fancy events you go to. Real vibes only.
It's not limited to certan industries, but when you're talking Nasab, you're talking creative - all the way from stylists, to PR, musicians and app developers!
Who are the brains behind Nasab?
Ruthie Qadan - an experienced female leader in lifestyle and luxury brands. Ruthie grew up in Sydney Australia, before moving to Dubai in 2008. Since arriving in Dubai has Ruthie led the marketing departments for leading brands under both Al Tayer and Chalhoub Group - including Harvey Nichols – Dubai, Tod’s, Hogan, Ingie Paris, Valentino and Ralph Lauren.
She was also one half of the team behind online platform Sand & Smoke, a brand which during its first year developed projects with major international brands including Nike and Bloomingdales.
Nasab was born after her collboration with Mohammed Zaal on the development of his Real Estate brand – KOA Dubai and she has since bein working closely with Mohammed on it's development - conceptualizing the brand identity, launch strategy, the business structure and implementing the team.