Karl Lagerfeld just launched an SS20-inspired video game across Dubai, Bahrain and Saudi Arabia

Gaming meets high fashion
Gaming, Karl Lagerfeld, Fashion, Karl, Digital game, Game, Karl Pixel
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The high fashion and gaming worlds have collided this week with the launch of Karl Lagerfeld’s super-cute interactive digital game, Karl Pixel.

Here’s the exciting bit. Not only a fun game, each week the player with the highest score will win a Karl Lagerfeld shopping experience worth Dhs250. An incentive if ever we’ve heard one! The game can be played across Dubai, Bahrain and Saudi Arabia, on both desktop, tablet, mobile and even in selected Karl Lagerfeld stores.

The theme of the Pac-Man-style game is adorable: the player helps Choupette (Karl’s Birman cat) navigate her way through the iconic Karl Lagerfeld Maison in Paris, searching for this season’s must-have styles and avoiding some pesky dogs. Bonus points if you manage to grab KARL sunglasses or handbags (bonus points irl too).

The game has been inspired by the brand's spring 2020 Pixel Collection which features pixelated artworks of Karl and Choupette in bright primary shades and across leather handbags and pouches. Who knew gaming could be so chic!

You can play now at Karlpixel.com.