Sports company Under Armour has just launched its first sports hijab in an empowering commercial. The campaign of the new sports hijab featured Muslim sportswomen all over the world - including content creator and now qualified personal trainer, Saman Munir - and they look so damn firce!
CEO of Under Armour took to Twitter to announce the launch saying: “Every athlete should have the gear she needs to be the best. The Under Armour Sport Hijab was developed with the help of hijabi athletes from around the world.”
Every athlete should have the gear she needs to be the best.
The Under Armour Sport Hijab was developed with the help of Hijabi athletes from around the world including Saman Munir (@makeuphijabs): https://t.co/lwsKPDoCCL pic.twitter.com/eOaYJGQ1iu— Patrik Frisk (@PatrikFrisk) August 17, 2020
The impressive thing about this hijab is how the garment is about more than just improving athletic conditions but fully adapting and not constricting their moves - the hijab can stretch to perfection, no matter the fit.
Senior designer at Under Armour said in a statement, “Our team worked diligently to launch a quality sport hijab that will meet the performance needs of its user and ensure all female athletes are covered from head to toe no matter their size, level of performance or religion.”