Meet the Dubai-based creative team behind REDValentino's latest campaign

Dubai-exclusive fashion
Meet the Dubai-based creative team behind REDValentino's latest campaign
REDValentino
REDValentino

REDValentino has unveiled a stunning limited edition dress, and special Sandie pumps, dedicated to the city of Dubai. The products have been released with a set of stunning imagery, created by a super talented UAE-based team. We caught up with the UAE talent who brought this fashion dream to life.

The images feature the feminine lace dress which was “inspired by a sophisticated idea of woman” and is intricately detailed with fleur lace, flowing spiral ruffles and rhinestones, in both the nude and black colourways. The stunning content features Lana and Parvané, photographed by the creative director of the shoot, Prod Antzoulis.

 

Prod said of his inspiration for the shoot, “My direction was inspired by finding the way to represent the perfect balance between the collections tough attitude and soft femininity that is the spirit of the REDValentino girl. I chose to shoot the campaign in a serene setting of greenery, that felt incredibly relatable to me and the brand's identity. Shooting in such a setting, it almost radiates a sense of familiarity for a lot of people, this idea of escapism through nature”.

This really comes through in the juxtaposition between the feminine lace styles and the jungle-like setting. Lana loved the “contrast of the art direction of the delicate and flowery portraiture but the spontaneous and unapologetic mood Paravné and Lana were asked to portray”. 

 

 

The team were united in their love of working with a UAE-based team. Lana described it was “inspiring and exciting”, adding “to tell a story about a place, you need the storytellers to be part of this place, be it the subjects or the narrators”. Prod also found the experience “inspiring’, saying he finds “this sense of comfort when you know someone has the same cultural background or similar upbringings”.

 

The creative trio have been working together for a while now, with Parvané explaining “We are all on the same page, so things get done quicker, since we are all comfortable with each other and Prod has been shooting me and Lana for a while now, so he knows our angles, what we like/dislike. On top of that, to be able to work altogether for such an amazing brand like REDValentino is a real honour”. A real fashion dream team!

REDValentino’s limited edition pieces are available at the Dubai Mall Flagship store now.