When we came across NikkieTutorials’ Instagram post serving looks in the latest Tommy Hilfiger campaign, we lost our minds! The 29-year-old YouTuber is known for her makeup skills and video collaborations with the likes of Adele and Little Mix singer Jade Thirwall, she is now making her name in the fashion industry by previously working with Hugo Boss and now the American brand, Tommy Hilfiger.
Via @nikkietutorials Instagram
She recently posted about the campaign wearing a tuxedo-style black dress over a full-sleeved green top for a pop of colour. Her fans in the comment section freaked out watching her wear the bright shade, with one of them saying, “I’m sorry…. GREEN?! I thought you hated green!!! 💚 looks like you were won over! 🔥”. We guess, when something looks this good on you, you have to change your mind.
Tommy Hilfiger x Shawn Mendes collection
The campaign is for Tommy Hilfiger‘s latest collaboration with Canadian singer Shawn Mendes. In fact, this is their second time working together. The collection features men’s and womenswear inspired by the ’90s with a key focus on sustainability. Garments are made using Recyro, which is made from reprocessed fibres to cut waste and Circulose, which is a new material obtained from mixing recycled waste with wood fibres.
“When I found out Shawn was interested in sustainability, I thought it was incredible because a lot of people talk about it, but they don’t walk the walk,” said Hilfiger during his WWD interview.
Via @tommyhilfiger Instagram
Via @tommyhilfiger Instagram
Via @tommyhilfiger Instagram
During the launch, Hilfiger and Mendes hosted a dinner in London where celebrities like Pamela Anderson, Will Sharpe and Alexa Chung were in attendance. Our girl, NikkieTutorials was also invited along with famous faces: Jacob Rott, Lucien Laviscount and Jourdan Dunn
We’re beyond excited about NikkieTutorials‘ success and cannot wait to see what she does next!