90s babies, this one’s for you…
New Balance‘s newest drop, MADE in USA 990v4 by Joe Freshgoods, has launched in the UAE, exclusively at New Balance Dubai Mall.
Inspired by movies, music and magazines from the ’90s, these shoes are giving us *all* the nostalgia feels.

Stamped by “1998”, the design pays homage to late ‘90s cinema and hip-hop, with intentional and distinctive design for a visual experience on and off foot.
The trainers are a classic monochromatic black-and-white, with refined curves, pronounced lines, and textural variations of the iconic 2016 style. Its key appeal is the suede overlays and the ‘1998’ is printed on the heel tab, paying tribute to a formative year in the development of Joe Freshgoods’ personal design style.

These shoes are giving all the ‘that girl’ vibes, making them the perfect companion for your next hot girl walk.
The Joe Freshgoods x New Balance Made in USA 990v4 is available now, only at New Balance in The Dubai Mall for Dhs1,000.
