Meet Plazacore: TikTok's preppiest new trend

For the past couple of years, it’s felt like TikTok has more sway in the fashion zeitgeist than runways do—especially when we’re talking niche trends. Case in point: Plazacore. Inspired by the iconic children’s book character Eloise (who lives at the Plaza Hotel in New York, obvi), this preppy trend is taking over our feeds.

Think: tons of tweed, hair bows and headbands, statement collars, and classic silhouettes. It’s as if Blair Waldorf is once again the reigning queen of the Upper East Side—only now she has a slightly updated (yet still preppy!) wardrobe. Even if you weren’t the biggest Gossip Girl fashion stan when the show originally aired over 15 years ago (!), I can assure you this latest trend is as elevated and chic as they come.

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Considering Plazacore is an entire ~aesthetic~, though, your environment can also play a part. Influencers (like @prettylittlefawn and @thesandraduran on TikTok) are even going so far as to create content at the famous hotel. (!) Of course, you can just as easily create the vibe with the help of a green screen, or by popping into whatever bougie hotel lobby is nearest you—but the videos are definitely fun inspo.

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Luckily for anyone wanting to lean into Plazacore this season, it isn’t just TikTok influencers channeling Eloise: All your favorite fashion brands and designers—from affordable to splurge-worthy—are taking note. So go ahead, raid your grandma’s closet for her vintage tweed, clutch those pearls, and embrace the Peter Pan collar. The trend is officially e-v-e-r-y-w-h-e-r-e.