Exclusive: Your first look at Mango’s new sustainable denim line

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Exclusive: Your first look at Mango’s new sustainable denim line
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Mango IDENIM

Denim is the perfect dress-up or dress-down fabric, and IDENIM, Mango’s latest denim offering, combines “the most popular garment in history, identity and respect for the environment”. That sounds like a winner to us!

This latest collection features pieces which are sure to work hard in your wardrobe and succeed for their versatility. The campaign highlights the wear ability and ease of the most popular fabric in the world, and how this can be used to reflect everyone’s unique personality and style.

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Mango is also totally committed to sustainability, we are *here* for. This whole women’s Denim collection is 100% sustainable. Yep, 100%!!

Lua Balua, visual artist, Emma Chadwick, dancer and choreographer, Emma Rosser visual director and Indira Scott, model and humanitarian, are the stars of this collection with each woman using the denim to show their unique style and interpretation of denim. They also include elements of their work in the photos giving the collection a personal touch.

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Mango proposes garments which will work seamlessly within your wardrobe, whilst strengthening the personality of your unique style. These timeless garments can be mixed and matched in a super versatile while, creating endless styling opportunities. The straight leg jeans will be perfect for taking you from office to restaurant with the change of a shoe, whilst the denim boiler suit is now our go-to weekend outfit.

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You’re new wardrobe staples are in-store and online from the 31st August.