It’s safe to say that Middle Eastern brand Kayfi is taking modest fashion to a new level.

This new e-commerce brand founded last year is inspiring women to “wear their true personality.” With an array of kaftans, abayas, jackets, jumpsuits, dresses, tops, and skirts -you should already be bookmarking their site ASAP.

Their introduction of “modest-ish” fashion is unlike anything we’ve seen in the industry before. High-quality pieces, affordable prices, and products that can be worn in so many different ways.

If you’re asking yourself what “modest-ish” fashion actually *is*, then worry not because Kayfi has made it more than clear: “our brand symbolises freedom, style, a distinctive personality as well as value for money.”

For their first collection introduced to the region, Kayfi went for a ’70s ~vibe~. ’70s Sun Baked’ includes ditsy prints, mustard yellows, deep blues, and silhouettes that reflect this iconic time in history.

For those who dress modestly, and even for those who don’t, Kayfi has a variety of gorg clothes for you to shop from. The beauty of the brand is the smart and sophisticated way that you can style their pieces, making modest fashionwear modern, and now ‘modest-ish.’

For more information and to shop the brand, click here.