Ok ladies now let’s get in formation…for a line dance, apparently. That’s right, Queen-B has declared cowboycore as the fashion trend of the moment. Because…of course she has.
The rise of cowboycore as a trend is a direct result of the annoucement of Beyoncé’s new country album, Renaissance Act II. According to JournoResearch, global Google searches for ‘cowboy hat’ skyrocketed by 212.5% following Beyoncé’s Super Bowl commercial, after which she dropped brand new music. Searches for ‘cowboy boots’ and ‘bolo tie’ also soared by 163% and 566%. Yee-haw.


Beyoncé’s recent fashion choices seamlessly mirror her transition to country music, too. As part of the promo for her first country single, TEXAS HOLD ‘EM, she’s been leveling up traditional country-western fashion staples, seemingly ushering what we once called coastal cowgirl aesthetic into a new era.
Cowboy boots and cowboy hats have already played a major part in many fashion trends on TikTok. And a quick scroll on your FYP will show you that much of the world has already entered their country girl era. Cowboycore, it seems, is all about adding a fashion flare to these country staples. It’s already looking like a huge spring fashion trend.
@iam_marica #inspo#outfit#badawi#cowboycore ♬ suono originale – iamarica
According to Boohoo.com, cowboy boots look set to have their moment again as interest continues to grow in the cowboycore aesthetic. Women’s cowboy boots became particularly popular in 2023. With mega-festivals like Coachella on the horizon, it’s safe to assume that this fashion trend is about to be *everywhere*.
A Dubai girl’s guide to cowboycore
To nail the cowboycore look, think country-western accessories with a high fashion edge. We’re breaking down the components you need to channel this aesthetic.
Where to shop the look locally:
Looking to hop onto the cowboycore trend? Here are some of our fav country-inspired pieces to shop locally…

Picture 1 – Beach City Celine Denim Midi Dress – Dhs319, Beach City.
Picture 2 – Sonora Santa Fe Rock Cowboy Boots – Dhs5620, Level Shoes.
Picture 2 – Cowboy Hat– Dhs230, Revolve.

Picture 1 – Gigi Hat Cream Tan – Dhs590, Sand Dollar Dubai.
Picture 2 – Handmade bag – Custom, Bazoo Brand.
Picture 3 – Beach City large heart necklace gold – Dhs129, Beach City.
Who to follow:
Here are some girls of the GCC giving us all the cowboycore inspo…
@bella_lovelyyy
@loujainaj
@theycalllmejayjay
Looking to channel errandcore in Dubai? Check out our guide here!