In a world where fast-fashion brands have let us down, Cider is our beacon of hope. The e-commerce brand has impressively set itself apart from its competitors, proving that it is *way* more than just another fashion brand. Above all, Cider includes smart technology and always puts style first, establishing itself as a true pioneer of this generation’s fashion sphere.

Rooted in the heart of Los Angeles, Cider has stayed true to its creative roots while leaving a global footprint in over 130 countries. Its loyal customers, of diverse sizes and styles, are offered a bespoke fashion experience that is meticulously tailored to their individual needs and desires.

Via shopcider

Cider is a smart-technology fashion brand

Being socially conscious is super important to Cider. The smart-technology brand has paved the way towards a zero-inventory future in fashion, “minimizing production waste without compromising quality.” Cider also strives to be environmentally conscious by reducing its carbon footprint and promoting sustainability. These efforts are especially impressive given the wide range of styles that Cider offers its global customers, including Mermaidcore, Y2K, and Fairy Grunge.

Via shopcider

Cider is a mood and style brand

“Your mood is our muse.” This commitment made by Cider is a testament to the brand’s mission of reaching the widest and most diverse group of individuals. Indeed, the same individual is offered a variety of styles depending on their particular mood on any given day. Cider is devoted to transforming everyday emotions into style statements that remind its customers of the ~beauty~ of the mundane.

Via shopcider

A Gen Z fashion dream

It makes total sense why multifaceted GenZers who advocate for forward-thinking business strategies and environmental awareness have a particular affinity for Cider. In other words, Cider has established itself as a Gen Z favorite and a leading fashion brand of this generation.

Via shopcider

We personally cannot wait to snag all our favorite stylish yet comfy pieces at Cider. We’re runway ready – but also, we’re true to our most authentic selves and moods while strutting our stuff. You’re definitely going to want to shop from the brand here for your summer ‘fits!

For more information on Cider, click here.