You’ve seen Georgina Rodriques sport it in Saudi, Kendall Jenner rock items in Calabasas, Hailey Bieber and JLo don the athleisure in Hollywood, and soon Dubai girlies will be able to get their hands on Alo Yoga.
Launching in DXB’s Dubai Mall this month, we expect the fitness brand’s range will become uniform for Pilates princesses in the city.
The brand has had Gen Z in a chokehold for a while, and you’ll be able to shop leggings, sports bras, sweats, accessories and more from Friday February 23.
Sprawling across 833 sqm, the store’s huge layout will bring the latest collections to full display, including high-performance activewear, on-trend leisurewear, as well as an in-store coffee bar and yoga terrace (omg).
Earlier this week, the brand shared on IG: “Get ready as we prepare to make our mark in Dubai!
“Join us in anticipation of our upcoming opening and celebrate the fusion of wellness, mindfulness and the iconic vibes of Dubai.”
Alo stands for air, land and ocean and is favoured by celebs around the world. Not just athletic wear, it has a skincare brand, Alo Glow System, which launched in December 2020 (we don’t know if there are plans for this to be available in the region anytime soon).
Why has it Alo blown up? Instagirls love the brand due to its fashion-forward approach to yoga wear that comes in loads of colours and styles that work from studio to street.
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