Finding new a new bikini (or two) has always part of the joy in preparing for the Middle East’s torrid summer temps. And now, with vaccines rolling out, there’s growing optimism about a summer reset. Here to ensure our warm-weather wardrobes are equipped with the very best summer finery is ALL’E, the region’s chicest new online retailer.

ALL’E offer what is basically the holy trinity of online shipping: affordable price points, high-quality clothing and same-day delivery. (I know, I gasped too.) Founded in September 2020 by Ella Stapleton, the brand was born with one vision in mind: to shop the latest trends without breaking the bank––we’d say she’s deffo succeeded. From bucolic beach days at Twiggy to summer staycations at Park Hyatt, there’s quite literally an outfit for every occasion.

By way of swimwear, the Clay ribbed bikini is a must for a lazy day by the pool; and the Ziggy set is the perfect mix of a classic LBB (little black bikini) with a totally on-trend midriff-flossing detail. Nope, you won’t find any basic swimwear pieces here.

Adorned with white and blue hues, there are plenty of ready-to-wear options that lend a nautical air to the whole collection. Our faves? We’re obsessed with the over-sized shirt and short Boyfriend set, followed very closely by the white knit Jordina two crop top and pants. And sheeny shades, a la the Ruby Shirt Dress in Mocha, is the perfect day-to-night ensemble that we’ll be wearing from the beach to ladies’ night and beyond.

And if you favour tactile shopping in favour of an online approach, ALL’E are quite literally the gift that keeps on giving. After a ton of public demand, they are now stocked at The Concept Store in Media One Hotel, so matter what your shopping preference, you’ll make a stylish splash this summer.

So there you have it, we’ve officially let you in on our biggest summer secret. With prices ranging from Dhs115 to Dhs399, ALL’E’s online store offers same-day and next-day shipping, as well as cash on delivery on orders within the UAE, and free shipping with a minimum purchase of just Dhs200. On a real though, what’s stopping you?

Follow them on Instagram to stay updated on their latest products, pop-up stores and more. Visit their website for more information.