The Concept, founded by Aleen Sabbagh, is the Lebanese fashion designer who’s totally taking over the style scene. Aleen’s designs are all about a fresh, feminine vibe – it’s the perfect mix of playful elegance that makes you feel like a total queen.
Think bold colours, cute patterns, and a sprinkle of fun. Honestly, her designs are little works of art – and we can’t get enough. Based in Beirut, The Concept isn’t just about looking unreal, it’s about supporting the local community, caring for the environment, and celebrating true artistry. It’s fashion with a heart, and we’re here for it.
We’ve been loving seeing her creative process all over TikTok atm. It’s amazing to watch her bring her ideas to life – it’s like watching magic happen
Her designs have been spotted on tonnes of celebs and influences recently. From Insta to major events, her designs are popping up everywhere. And we totally get why – her designs are just that good.
Some of our favs in her designs 😍
Zozosfits
@zozosfits this dress 😍😫😫💓💓 @The Concept ♬ luther – Kendrick Lamar & SZA
Romina
Reina Bitar
Abeer Nehme
Yasmina
@aleenelsabbagh Miss World Asia @Yasmina❤️🔥 wearing Look 14 from the #ALEENSABBAGH ♬ sonido original – Kim ❀
Sara Rahman
@005ara @The Concept the most perfect dress👗🫶🏽 #fyp #foryou #foryoupage #fypシ゚ #fashion #outfit ♬ suara asli – @aulia putri
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