Ramadan is all about community. There is extra tenderness in looking out for one another, whether it is breaking fast together or praying together.
Aldo’s “Every Look Tells A Story” collection is capturing those authentic moments we all live for during the festive season: getting ready with your crew, hyping each other up, experimenting with different looks until you find the one that makes you feel like you. It’s about discovering your style whilst surrounded by the people who matter most.
Shot in Dubai, the campaign follows the emotional arc of Ramadan itself. It opens with friends gathering at home before heading out – that sacred pre-iftar ritual where someone’s doing their mate’s eyeliner, another’s lending out shoes, and everyone’s chatting about absolutely everything. These are the moments where we figure out who we are, together.
Then it moves into the electric energy of the city at night, where community takes centre stage. There’s something magical about seeing streets filled with people celebrating, connecting, sharing meals and stories. The campaign closes on Suhoor gatherings – tired but happy faces, deep conversations, that particular warmth that only comes from breaking bread (or dates) with your people at 4am.
“Ramadan is a time of reflection, togetherness, and generosity,” says Michel Famy, President of ALDO Group International. The collection itself – featuring versatile footwear with their Pillow Walk™ technology, plus bags and accessories – is designed to move with you through every moment, from sunset to sunrise.
Because ultimately, your Ramadan look isn’t just about what you’re wearing. It’s about how you show up, who you show up for, and the stories you create together. And that’s a narrative worth celebrating.
The ALDO Ramadan collection is available now at aldoshoes.ae and across 261 stores in the Middle East and Asia.
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